Women have invaded mens terrain a little further as an UK study has found that ladies buy eight out of 10 bottles to drink at home.
Females are now the major buyers of wine, prompting experts to urge wine brands to cater for feminine tastes.
Their love affair with white wine – typified by Bridget Jones’s affection for Chardonnay – has faded. Instead 55 per cent say red is their favourite, followed by 35 per cent who favour white wine and seven per cent rose.
More than half (54 per cent) of the 1,300 British women questioned for Vinexpo said they were not put off by health warnings Some 4,306 women across the UK, France, Germany, Japan and the USA were questioned.
I think that these women wine buying trends also holds true for the South African market. After the easing of wine sale restrictions the General retailers (Checkers, Woolworths, Pick & Pay etc. ) has taken a huge part of the wine sales market. This contributed to the increase in wine buying by women and it will continue to increase in the future.
Source: Daily Express