Our Social Media efforts were recently in the news and it is great to see the levels of interaction with our loyal Facebook fans and blog followers.
Here is extract for one of the articles.
“Douglas Green may be one of South Africa’s oldest and traditional wine brands, but a realisation of the dynamic change in the nature of wine communication has allowed this 72 year old brand to pip its far younger peers in the digital wine marketing stakes.
On the social media front, widely accepted as the fastest-growing marketing and communications tool globally, Douglas Green has over 7800 facebook this is by far the most populated wine-related facebook page in South Africa.
Douglas Green’s other social media interface, the Douglas Green blog, has been equally successful. In the past year the blog averaged an average unique visitor rate of 7 500 per month, with over 90 000 online users having visited the blog this year so far.”