In 1916 Douglas Green served in the Royal Navy placing him in Europe, and after the First World War he lived and worked in the Champagne region of France where he gained valuable experience, introducing the “first bulk sparkling wine fermentation process” to South Africa.
Douglas Green knew his wine. Besides having been to South Africa’s famous wine school, Elsenburg and being a qualified as a winemaker and viticulturist, his fine palate and talent for tasting was well known.
He began his business with the purchase of the Forrer brother’s Stukvat liquor business in Paarl’s main road in 1938, and he is recognised as South Africa’s first true ‘negotiant’ wine merchant. It was risky and unconventional in his day, but he successfully ignored regionalism in favour of quality and price sourcing grapes and wine from across the Cape to blend his top quality range of wines.
By 1942, his label was famed for its superiority and consistency year after year. His progressive approach established Douglas Green wines at the forefront of fantastic, affordable lifestyle wines in South Africa.
Today, Douglas Green wines capture the character and the vibrancy of the Cape. For almost 70 years people from around the world have come to appreciate that beneath every cork lies a true taste of Africa in all its diversity.